docs: add FreeBSD jail tutorial + reorg 'instalation' section

docs/installation/compile-from-source.rst

@@ -0,0 +1,45 @@
+.. _binary releases: https://github.com/zrepl/zrepl/releases
+
+.. _installation-compile-from-source:
+
+Compile From Source
+~~~~~~~~~~~~~~~~~~~
+
+Producing a release requires **Go 1.11** or newer and **Python 3** + **pip3** + ``docs/requirements.txt`` for the Sphinx documentation.
+A tutorial to install Go is available over at `golang.org <https://golang.org/doc/install>`_.
+Python and pip3 should probably be installed via your distro's package manager.
+
+Alternatively, you can use the Docker build process:
+it is used to produce the official zrepl `binary releases`_
+and serves as a reference for build dependencies and procedure:
+
+::
+
+    git clone https://github.com/zrepl/zrepl.git && \
+    cd zrepl && \
+    sudo docker build -t zrepl_build -f build.Dockerfile . && \
+    sudo docker run -it --rm \
+        -v "${PWD}:/src" \
+        --user "$(id -u):$(id -g)" \
+        zrepl_build make release
+
+Alternatively, you can install build dependencies on your local system and then build in your ``$GOPATH``:
+
+::
+
+    mkdir -p "${GOPATH}/src/github.com/zrepl/zrepl"
+    git clone https://github.com/zrepl/zrepl.git "${GOPATH}/src/github.com/zrepl/zrepl"
+    cd "${GOPATH}/src/github.com/zrepl/zrepl"
+    python3 -m venv3
+    source venv3/bin/activate
+    ./lazy.sh devsetup
+    make release
+
+The Python venv is used for the documentation build dependencies.
+If you just want to build the zrepl binary, leave it out and use `./lazy.sh godep` instead.
+Either way, all build results are located in the ``artifacts/`` directory.
+
+.. NOTE::
+
+    It is your job to install the appropriate binary in the zrepl users's ``$PATH``, e.g. ``/usr/local/bin/zrepl``.
+    Otherwise, the examples in the :ref:`tutorial` may need to be adjusted.